Types of Exhibitions and Attendees
The trade show experience is a hectic one, whether you’re there as a trader or an attendee, but when you’re hosting an exhibition stand at a show it is especially hectic. Exhibitions can be categorized further into museums, art exhibitions, trade exhibitions and consumer exhibitions.
Museums are open for public viewing which aims to give its visitors significant knowledge. It a non-commercial type of exhibition since its purpose is to protect its collection from being lost and damaged and make them last for years.
Art exhibitions can be commercial and non-commercial. Non-commercial art gallery shows art pieces of renowned artists and is available to the public. Commercial art exhibitions, on the other hand, are held to showcase the artworks of debutant artists.
Trade shows are events between organizations and business. They are designed to let the participants showcase their products and services and see if it can gain the interest of another company. They are commercial exhibition but only those invited can attend.
Consumer exhibitions are taken advantage by different companies to expose their products and services to the public. The theme can be intended for a particular demographic (mothers, teenagers) or assembled to show a particular product or service (IT shows, car shows). The idea behind this event is to attract the public to buy their products or services.
8 Types of Exhibition Attendees
Getting into the mindsets of the attendees at your show is crucial if you want your exhibition stand to be a roaring success.
The shopper is there for one thing only: to shop ’til they drop. Shoppers crave escapism and a little retail therapy. There may be specific things they’re looking for or they may simply be there for the experience.
The social butterfly attends exhibitions as much to be seen as to see what is on offer. They are there to network, shore up existing relationships, and make new ones. You will find them hoarding and handing out business cards by the dozen or more, and loitering at post-show dinner parties, happy hours, and other swanky soirees.
There to pillage and plunder, they collect pens and bookmarks, hoard bags, go nuts for keychains and have an uncanny knack of winning giveaways. They will ravage your stand of freebies and return to their respective lairs victorious, to share the spoils of war with their colleagues.
These guys play hard ball. They know what they want, they know what they need, they will scour the trade show collecting brochures, watching demos, making notes, and gathering all the facts of the case. They won’t buy on the day. They’re not after flash or flair, they want to know what will work best and why.
These exotic creatures are always on the ball. They know what’s in, what’s out, and what’s likely to be the next big thing. Make sure that you are bang on trend and try to get ahead of the curve to appeal to the trade show fashionista.